This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands! As Director, Branded Residential Marketing and Sales Experience, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton portfolio. Reporting to the Vice President, Branded Residential by Hilton, you will support the Branded Residential team’s marketing and sales experience strategy for Hilton’s branded residential portfolio and oversee account management responsibilities for a portfolio of projects. You will apply consumer insights, residential buyer expectations, and business insights to develop and refine positioning, sales narratives, launch tools, owner and developer materials, and resident-facing experiences that support deal flow, pre-sales, and a consistent luxury experience across projects. You will also coordinate marketing assets, project collateral, approval workflows, and research that bring Hilton’s residential brand experience to life across developer, sales, owner, and resident touchpoints.
Your role is important and below are some of the fundamental job duties that make your work unique.
What you'll do during a typical day:
- Support residential marketing and sales experience strategy across Hilton’s branded residential portfolio, shaping positioning, audience definition, brand narratives, and sales enablement tools in service of driving business results.
- Support project-level sales narratives, sales gallery content, launch toolkits, presentation templates, owner benefit messaging, and developer-ready collateral.
- Handle day-to-day activities with agency partners to gather inputs, route feedback, track revisions, and support timely delivery of creative and marketing assets through coordination of reviews and approvals for residential marketing materials with internal and external agency partners.
- Use customer insights, market research, analytics, and project feedback to inform buyer journeys, develop engaging creative, and improve the effectiveness of residential marketing executions.
- Monitor project milestones, asset needs, feedback, and deadlines to ensure residential marketing deliverables are completed on time and aligned with business priorities.
- Partner with media, social media, public relations, and agency teams to support integrated residential launch strategies and locally relevant sales materials.
Monitor sales experience performance, lead generation trends, collateral usage, and opportunities for improvement in a test-and-learn environment.
How you will collaborate with others:
- Build partnerships across all levels and functions within the Hilton Enterprise, including Brand, Development, AD&C, Commercial Services, Legal, Operations, Marketing & Communications.
- Build strong relationships with owners, developers, and external partners to strengthen Hilton’s reputation as a premier branded residential partner.
- Work with external agencies, developers, and sales teams to guide marketing and collateral development, review creative concepts, and support project launch needs.
- Partner with Marketing Centers of Excellence and agencies of record to develop consistent, high-impact residential storytelling across channels and audiences that achieve brand alignment.
- C oordinate with project stakeholders to keep materials current, approved, and accessible for developer, sales, and internal team use.
- Work with all facets of the Global Branded Residential team to develop and enhance product guidelines and standards.
- Partner with the Global Branded Residential team on various initiatives to support the opening of new residential projects.
Deliverables you will take ownership of:
- Support the global integrated residential marketing and sales experience strategy, including audience journeys, sales narratives, and project launch guidance; regionalize materials as required.
- Sales gallery and buyer journey content, including scripts, presentation materials, owner benefit messaging, and experience touchpoints.
- Developer-facing launch toolkits, collateral templates, and residential marketing approval guidance. Residential marketing project trackers, asset lists, launch calendars, and approval timelines.
- Performance insights and recommendations tied to sales experience, marketing effectiveness, and residential buyer engagement.
- Coordination and activation of marketing and sales immersions, both virtually and in person.
- Engaging with project leads to track marketing status and sales monthly performance to support financial forecasting.
- Activating contractual and approved marketing initiatives to support individual projects.
- Primary responsibility for projects in assigned global regions and consultative support of all regions.
- Regional partnership and event development to advance residential portfolio visibility and enhance residential sales and owner experiences.
You have these minimum qualifications:
- Five (5) years of experience in marketing, advertising, brand management, hospitality, residential real estate, agency account management, or a related field.
- Two (2) years of experience supporting consumer campaigns, digital marketing, social media, collateral development, or project launch materials.
- Experience coordinating marketing collateral, project timelines, stakeholder feedback, and approval processes.
- MS Teams and MS Office proficiency with strong PowerPoint skills.
- Strong organizational, communication, writing, and project coordination skills.
- Fluent in Arabic
It would be useful if you have:
- Bachelor’s degree, or equivalent professional experience.
- Experience supporting residential real estate, luxury hospitality, lifestyle brands, or premium consumer marketing.
- Experience working with creative agencies, developers, sales teams, or cross-functional brand partners.
- Familiarity with project management tools, asset libraries, or marketing approval workflows.
