About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
Role Summary:
The Marketing Manager will lead issuer consultations to identify product and payment marketing opportunities, develop and implement integrated marketing strategies, and measure the effectiveness of campaigns, events, and sponsorship activations. This role requires a strong 360° marketing background, combining brand, digital, performance, customer engagement, content, and experiential marketing to deliver holistic, business-driven solutions.
The successful candidate will be an exceptional stakeholder and project manager, capable of influencing senior stakeholders, managing multiple priorities, and driving complex marketing initiatives from strategy through execution.
Key Responsibilities:
- Lead & acquisition campaign planning with an audience-first approach, ensuring all content and marketing strategies align with business and brand objectives while resonating with target audiences.
- Develop and execute integrated 360° marketing plans across brand, digital, content, social, partnerships, events, sponsorships, and performance marketing channels.
- Consult with clients and internal stakeholders to uncover business challenges, identify growth opportunities, and recommend strategic marketing solutions based on audience data.
- Shape digital marketing strategies and lead digital initiatives and campaigns, leveraging market insights and data to drive customer acquisition, engagement, and growth.
- Develop and execute demand-generation strategies to increase customer utilization of products and services, fostering increase in spend (especially cross border), long-term loyalty, and revenue growth.
- Collaborate closely with cross-functional teams, including Sales, Product, Media & Data Science, to understand customer needs, pain points, and success stories, translating these insights into effective marketing programs.
- Build and maintain strong relationships with internal and external stakeholders, serving as a trusted marketing advisor and ensuring alignment across business priorities.
- Lead end-to-end project management of marketing initiatives, ensuring delivery against timelines, budgets, objectives, and quality standards.
- Manage creative, media, event and other agency relationships to ensure effective execution and optimal return on investment.
- Regularly analyze campaign performance, utilizing key metrics and data-driven insights to optimize results and improve future performance.
- Provide strategic recommendations and actionable insights to clients and leadership based on marketing performance and business outcomes.
- Manage budgets and P&L and allocate investments effectively to maximize impact and achieve business objectives.
Visa requires at least 4 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
- 7+ years of marketing experience, with a strong background in developing and executing integrated 360° marketing strategies.
- Demonstrated integrated marketing experience across multiple marketing disciplines, including brand marketing, digital marketing, customer engagement, events, sponsorships, and performance marketing.
- Strong stakeholder management and influencing skills, with the ability to build credibility and manage relationships across multiple levels, including senior executives, clients, agencies, and cross-functional teams.
- Excellent project management skills, with experience managing multiple initiatives simultaneously and delivering results within budget and timelines. Should be able to deliver end-to-end marketing campaigns and events, including planning, execution, measurement, evaluation, and optimization without guidance.
- Strategic thinker with a holistic approach to marketing and a strong understanding of how different channels work together to drive business outcomes.
- Consultative marketing experience translating business objectives & insights into actionable marketing strategies in an internal or client-facing capacity.
- Adaptive mindset with a proven ability to navigate ambiguity, solve problems, and pivot when faced with challenges.
- Integrated marketing experience within consumer goods or fintechs strongly preferred.
- UAE market experience is mandatory.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
