Company Description
Job Description
Synopsis
As a data-savvy, business-oriented Digital Touchpoint Analytics Officer, you will be responsible for product analytics across digital touchpoints, from funnel tracking through to reporting, ensuring data integrity, usability and actionable insights that improve customer engagement, conversion and retention.
Collaborate with wider Digital teams to develop data-driven strategies and leverage analytics and optimization platforms to increase engagement, conversion rates and overall eCommerce performance across digital channels.
Accountabilities
- Monitor and analyze customer behavior and usage across all stages of the digital customer journey, including web, mobile app and other digital touchpoints.
- Track and report on key digital KPIs, including traffic, active users, engagement, session behavior, retention, conversion and customer feedback.
- Conduct customer journey, funnels and drop-off analysis to identify data-driven opportunities to improve engagement, conversion and retention across digital touchpoints.
- Define and maintain digital tracking taxonomy, events, parameters and measurement frameworks across web, mobile app and other digital channels.
- Ensure accurate, reliable and privacy-compliant data collection across digital platforms, including adherence to GDPR/CCPA requirements.
- Analyze and maintain digital analytics data quality, providing actionable insights that inform personalization, customer experience, retention and digital adoption.
- Collaborate with Product, UX/UI, Engineering, eCommerce and wider business teams to translate digital analytics insights into product and business priorities.
- Partner with Product teams on A/B and multivariate testing to optimize digital journeys, features, UX, content relevance and conversion.
- Develop clear and compelling data stories, reports and actionable insights to support strategic decision-making and continuous optimization across the digital customer journey.
Qualifications
- 4+ years’ experience in Digital Analytics, Digital / MarTech product management, eCommerce analytics or similar roles focused on insight-driven analytics.
- Strong experience in conversion rate optimization (CRO), including A/B testing, multivariate testing, funnel analysis and optimization of digital engagement and conversion.
- Advanced knowledge and hands-on experience with Google Analytics and Adobe.
- Proficiency with digital and product analytics platforms such as Firebase, Mixpanel, AppsFlyer or Amplitude.
- Strong analytical proficiency with working knowledge of HTML/CSS, JavaScript, predictive modelling or location-based data analytics across digital environments.
- Proven ability to analyse quantitative data, identify actionable insights and translate findings into concrete product, customer experience and business actions.
- Working knowledge of GDPR and associated legal/privacy requirements governing customer data collection and digital analytics.
- Demonstrated ability to manage multiple priorities under aggressive deadlines and collaborate effectively across Product, UX/UI, Engineering, eCommerce and wider business teams.
- Working knowledge of airline, eCommerce, customer experience and usability is desirable.
Additional Information
Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
To learn more visit www.etihad.com
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
