To co-ordinate amongst retail & distribution outlets, principals, operations department and visual merchandisers ensuring effective participation in marketing campaigns/ events / sponsorship/ promotions with a view to increase sales, promoting and enhancing the Brand image of Al Tayer Insignia's lifestyle brands portfolio focusing on activewear.
Functional Roles and Responsibilities
- Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, events, sponsorships, Co-ops & press initiatives
- Attend weekly community activations and support in executing them
- Maintain up to date information on all estimates, LPOs’, invoices, data on SMARTPLAN. Submit EIS reports and monthly provisions on a timeless basis
- Co-ordinate with Marketing Operations Managers and finance department to gain timely approval on costs and concepts
- Oversee the negotiations with Mall Managers and Suppliers on visibility of brand within the malls such as posters stands, mall podiums, etc. and co-ordinate with Visual Merchandisers to ensure the timely placement of necessary display items
- Suggest new ideas for promotions, events and campaigns to appeal and attract selected target markets
- Ensure below the line communication with customers such as mailers, SMS, emails are approved by all relevant parties and sent within the agreed timelines
- Source suppliers for packaging items, stationary and PR gifts, receive samples and negotiate price and quality
- Monitor overall effectiveness of promotions/ launches and other marketing- related activities through sales information, flyer response rate etc. Prepare analysis reports, including possible suggestions and feedback on results
- Liaise with the Production team to produce and deliver required stationery& packaging items for Retail stores or related marketing activities
- Liaise with supplier, agency and principles to provide concept and adaptations as per the Company and Brand guidelines
- Provide information and system generated reports to the marketing manager on marketing activities as required
- 2 years' experience in Marketing for a fitness or lifestyle brand
- Experience in hosting and attending fitness community events
- Good communication, organizational and interpersonal skills
- Assertive and confident personality
- Methodical and organized approach with deadline achievement essential
- Computer literate
