The Senior Visual Merchandising Associate is a key role within the VM department, responsible for leading and executing visual merchandising strategies to enhance the overall presentation of products and promote brand image. This position involves creating captivating displays, collaborating with cross-functional teams, and mentoring junior visual merchandisers. The Senior Visual Merchandising Associate plays a crucial role in driving sales, maintaining brand consistency, and elevating the customer shopping experience.
- Visual Merchandising Strategy: Develop and implement strategic visual merchandising plans aligned with the brand's overall business objectives following the same thematic and concept of each ongoing campaign.
- Display Creation and Execution : Design and set up innovative displays to showcase products, utilizing creative techniques, props, and visual elements to attract and engage customers.
- Leadership and Mentorship : Provide guidance and mentorship to junior visual merchandising team members, fostering their professional growth and ensuring consistent execution of visual standards across all locations.
- Store Layout and Design: Collaborate with store managers and interior designers to optimize store layout, traffic flow, and product placement to maximize customer engagement and sales.
- Brand Identity and Compliance : Ensure all visual elements are consistent with the brand's identity and guidelines, maintaining a cohesive visual representation across different channels.
- Market Trends and Insights: Stay informed about industry trends, customer preferences, and competitor strategies, incorporating this knowledge into the visual merchandising approach.
- Seasonal and Promotional Changes: Plan and execute seasonal and promotional displays, coordinating with marketing and sales teams to align with upcoming campaigns and events.
- Fixture and Prop Management: Oversee and maintain the visual merchandising materials, fixtures, and props.
- Visual Communication: Create visually impactful signage, banners, and promotional materials to support marketing initiatives and enhance in-store communication.
- Collaboration and communication: act as a bridge between the Visual Merchandising manager, design, and sales teams to align visual merchandising strategies with promotional activities and product launches.
Education
- Graduate in any discipline with tertiary qualifications in fine or commercial arts
Experience
- 3- 5 years’ experience in VM/merchandising role
Functional Skills
- Computer Literacy
- Willingness and ability to work outside office hours and on weekends
- Creative with a passion for retail industry
- Always curious to discover what’s new in the world of Retail
- Methodical and organized approach with deadline achievement essential
- Flexibility in attending business needs through night shifts
