Assistant Vice President - Events

JOB PURPOSE

• Develop comprehensive events, promotional and activities plan for Aldar Development to effectively support the launching of new projects and contribute to the success of the entity’s business objectives

• Leverage the downstream marketing implementation and tactics with events that reinforce the achievement of those outputs and monitor results

ROLES AND RESPONSIBILITIES

• Develop short and long-term planning and management of events to build a value-based customer relationships that enable achievement of objectives for Aldar Development

• Understand the business value proposition, competitive advantage and generate events and marketing plans built around specific target segments to ensure driving demand and correct positioning of Aldar Development projects

• Responsible for smooth execution of events including project conceptualization, management, design, budget, and success measurement tools

• Ensure timely and quality execution of all events activities inline with the brand and positioning of Aldar Developments to the desired target audiences

• Administer all phases of the event activities, including but not limited to planning, marketing, servicing, and administrative procedures

• Develop budgets of each project and ensure the implementation plan is shared with all related parties

• Develop, forecast, and monitor events expenses to ensure cost are within the approved budget

• Promote the event through different communication channels i.e., digital media, promotional campaign, etc.

• Work closely with communications team to ensure maximum leverage from media & PR