Head of Assets and Liabilities Proposition - Business Banking

About ENBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million customers. Emirates NBD is the leading financial services brand in the UAE with a Brand value of approximately USD 4 billion. We serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With over half a million users, it continues to be the fastest-growing digital bank in the region.

As a Head of Assets and Liabilities Proposition in Business Banking at Emirates NBD, your role is to lead the development and execution of product plans, managing the value proposition for Business Banking, with the purpose of maximizing growth, market share & profitability for the segment.

• Create and manage the customer value proposition based on portfolio segmentation and market research

Communicate new proposition launches, enhancements, and campaigns to customers.

• Work closely with analytics teams on customer insight ownership and development
• Monitor the segment and the Financial planning
• Work closely with product units in Retail and Corporate Banking for new product development
• Manage schematic lending and liabilities book for the segment
• Evaluate new business development initiatives, work with partners and fintechs on new products and partnerships
• Support on items of operational efficiency, credit policy and risk controls
• Work with digital teams to create/ amend digital journeys for existing and new products & services
• Improve cross-sell through campaigns, insights from analytics, product enhancements
• Manage customer portfolio across various packages, managing pricing of products and services
• Work as segment SPOC for key bank wide initiatives such as system implementations, regulatory changes etc.

• Bachelor's degree in Business, in marketing, finance, banking or related discipline.
• At least 15 years, with 10 years in SME and/ or Product/Segment Management experience
• Local market knowledge advantage. Multi country experience preferred.

There’s never been a better time to join Emirates NBD.

We’re one of the region’s most recognisable brands. We’re banking innovation leaders. We’re growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career. It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.

At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.