UX/UI Desinger

Company Description

Job Description

Synopsis

The UX/UI Designer is responsible for defining and delivering intelligent, high-impact digital experiences across web and app, with AI embedded as a core capability across the customer lifecycle.

This role drives revenue growth, digital share expansion, customer engagement, retention, and operational efficiency through human-centered design, experimentation, and data-driven experience innovation.

The ideal candidate combines strong ecommerce and digital domain expertise with AI design literacy, experimentation mindset, and systems thinking — working cross-functionally to continuously evolve the digital ecosystem into an intelligent, adaptive, and high-performing platform.

Accountabilities

• Define and execute the experience strategy and design vision across web and app for assigned digital initiatives.
• Own the end-to-end experience lifecycle - from discovery and problem framing through design, build collaboration, testing, go-live and optimization - remaining accountable for the performance and quality of the live experience.
• Translate business strategy and commercial objectives into customer-centric digital journeys that drive measurable impact.
• Design AI-enabled and data-driven experiences including personalization, predictive recommendations, conversational interfaces, and intelligent automation where applicable.
• Lead discovery, research, journey mapping, usability testing, and experimentation to validate and optimize experience outcomes.
• Continuously monitor and improve performance metrics including conversion, engagement, retention, revenue contribution, and customer satisfaction.
• Simplify complex processes into intuitive and frictionless digital flows.
• Partner closely with Product, Technology, Commercial, Loyalty, Marketing, Operations and Brand teams to ensure cohesive and commercially aligned delivery.
• Contribute to and evolve scalable design systems, governance standards, and best practices across digital touchpoints.
• Advocate for accessibility, usability, security, and customer trust across all digital experiences.
• Elevate the organization’s maturity in AI-enabled and insight-led experience design through structured experimentation and measurable outcomes.
• Be adaptable and responsive to shifting priorities, taking ownership of any digital experience domain as required.