Senior Demand Generation Marketing Manager

• Partner with Lifecycle and Campaigns to make sure paid-acquired users flow into the right onboarding and activation journeys, not just land and drop off.

• As the program proves out, build the roadmap and case for a fully staffed paid/performance team.

What You'll Bring

• 6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment

• Hands-on experience running paid search, paid social, and retargeting programs yourself - not just briefing agencies or reviewing their reports

• A track record of standing up or significantly scaling a paid acquisition program at an early stage, where you had to build the infrastructure and not just optimize what was already there

• Experience managing an external agency or partner relationship, including setting performance expectations and holding partners accountable to them

• Working knowledge of attribution and marketing measurement, and a history of partnering with Marketing Ops or Data teams to get tracking right before spend scales

• Some experience marketing to developers or technical audiences, or with a PLG motion where paid acquisition runs alongside a large organic and self-serve funnel

This Role Is a Great Fit If

• You're energized by building and scaling a new paid program, not just optimizing one that's already mature.

• You think like an owner of budget and outcomes, not just a briefs-and-reports manager of an agency.

• You're comfortable moving between strategy (channel mix, targeting, budget allocation) and getting into the details yourself when it matters.

• You care about attribution being right before spend scales, not as an afterthought.

• You want to build in close partnership with Lifecycle, Campaigns, and Marketing Ops rather than run paid as a separate lane that hands off a spreadsheet at the end of the quarter

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include:

A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts.

Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing accommodations@netlify.com .

About Netlify

Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible. Now, as we embrace the next era of software development, we are embedding the same fluid, intuitive experience into the Agent Experience (AX), making it just as simple for intelligent agents to understand, interact with, and act on our platform as it is for developers. Whether your user is human or machine, Netlify ensures the path from idea to URL is seamless, fast, and deeply reliable.

We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!

At Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. Our hiring range for this role is targeted at $150,000 - $200,000 for most US-based locations. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. These compensation packages and ranges are subject to change and may be modified in the future.

• Marketing

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