Digital Marketing Manager

Company Description

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Job Description

The Cluster Digital Marketing Manager is responsible for developing and implementing digital marketing and e-commerce strategies to strengthen the online presences of Novotel & Adagio Premium Dubai Al Barsha, drive direct bookings, maximize online revenue and enhance brand visibility.

The role oversees digital campaigns, website performance, SEO, online distribution and social media, ensuring effective digital engagement and measurable commercial returns.

Key Responsibilities

Develop and execute digital marketing strategies aligned with hotel business objectives and revenue targets.

Manage hotel websites, booking engines and digital content to optimize user experience, traffic and conversion.

Drive e-commerce performance and direct bookings through SEO, SEM, paid advertising and digital campaigns.

Plan and manage campaigns across Google, Meta and other relevant digital platforms, monitoring ROI and budget effectiveness.

Oversee social media channels, content planning and online brand presence.

Monitor website analytics, campaign performance, conversion rates and digital KPIs, identifying opportunities for improvement.

Manage online reputation and collaborate with hotel teams to enhance guest reviews and brand perception.

Work closely with Sales, Revenue Management and Reservations to maximise online visibility and commercial performance.

Ensure consistency with brand standards and corporate marketing guidelines.

Support PR, media relations and communications activities as required.