Business Analyst - instashop

Company Description

instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt . Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.

With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone’s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we’re always on the lookout for new talents to join us on our success journey.

Job Description

Strong hands-on SQL skills are essential, along with experience analysing business and marketing performance and an interest in using AI to make analytics faster, more scalable, and more impactful.

• Analyse business performance across growth, customer behaviour, revenue, profitability, marketing, and operations .
• Independently write and optimise SQL queries to extract and analyse large datasets.
• Conduct deep dives to identify trends, performance gaps, growth opportunities, and key business drivers .
• Analyse customer behaviour across acquisition, activation, retention, churn, frequency, cohorts, segmentation, and customer value .
• Analyse marketing and campaign performance across relevant channels, connecting marketing activity to customer acquisition, engagement, conversion, retention, and revenue.
• Evaluate marketing efficiency metrics such as CAC/CARC, ROAS, conversion, campaign uplift, and customer quality, and recommend opportunities to improve targeting and budget allocation.
• Support customer segmentation and targeting strategies using behavioural, lifecycle, frequency, and value-based cohorts.
• Conduct pre/post, cohort, benchmark, and incrementality-style analyses to evaluate campaigns, promotions, and business initiatives.
• Support business cases, forecasting, scenario modelling, and impact estimation for new initiatives.
• Build dashboards and recurring reports using BI and visualisation tools, with clear visibility across business and marketing KPIs .
• Partner with Marketing, Product, Commercial, Operations, and other cross-functional teams to define KPIs and provide clear, commercially relevant recommendations.
• Translate complex analysis into clear insights and actions for business stakeholders .