Company Description
Job Description
The Senior Manager Customer Journey Strategy is responsible for setting the vision for how Etihad can transform journeys and experiences that optimise commercial conversion and advocacy by setting the benchmark for personalised journeys. They will define how to most effectively move from insight to execution, in a way that enhances everyday journeys and concurrently drives customer journey innovation.
Accountabilities
- Create the vision for the overarching end to end journey strategy across Travel, Loyalty and Partners
- Lead strategy development for journeys, reconciling customer, commercial, operational and regulatory factors
- Develop the overarching measurement framework across journeys
- Determine and lead enterprise-wide stakeholder engagement plan, to ensure strategic alignment between functional area objectives and deliverables, and how G360 (a department looking at a 360 unified view of a guest) can support and enhance functional area deliverables
- Define operating systems, processes and tools to ensure the team can effectively and efficiently track journey performance (e.g. dynamic customer journey mapping tools / platforms and tools required for use case documentation)
- Develop an overarching G360 use case roadmap, that effectively factors in risks, dependences and enablers to ensure use cases are efficiently and effectively implemented across different travel and loyalty journeys in a timely and on-going basis
- Support frameworks to prioritise use cases for the G360 program, pairing analysis and insight with business objectives
- Effectively distil data/insight complexity when communicating to diverse stakeholders’ groups, to ensure stakeholders understand how data/insight can be applied to enhance the customer journey, products and services and functional area roles and responsibilities to implement and execute