Job Purpose:
Acquisition: Acquire Citigold customers.
This is a sales role carrying sales targets. The job requires to onboard new to bank Citigold & Citigold Private clients. A Citigold customer is a customer who maintains an average account balance in excess of USD 200,000, via deposits, savings or investments through Citibank & Citigold Private clients need to maintain a minimum balance od USD 1 MM. Person will be responsible for meeting monthly sales targets.
Job Background/context:
- The primary role is to expand the high net-worth client base and balance sheet, by acquiring new-to-bank Citigold customers through external and internal referrals
- The person will also be responsible for identifying any existing Citiblue clients who can be upgraded to Citigold, by upsizing current funding
Key Responsibilities:
- Jointly work with the Acquisition Head and Branch Banking Staff for identifying and acquiring Citigold new-to-bank customers, as also upgrading existing Citiblue customers to Citigold
- Identify and solicit new-to-bank Citigold customers, through internal and external channels
- Assist client in opening Citigold account in U.A.E. or in an offshore location(Singapore), as per the clients individual preference
- Actively promote referrals from existing clients to generate a pipeline of Citigold prospects.
- Upgrade existing Citiblue relationships to Citigold by upsizing current funding and deepening the relationship
- Convert the leads sent by the Telesales Unit / other channels into funded Citigold Accounts
- Actively engage with high payroll clients for conversion into funded Citigold status
- Optimise funded Citigold opportunity in listed payroll companies
- Ensure updation of complete KYC details for the originated accounts
- Attract an investment client base through relationship management, both by responding to internal referrals and pro-active self-driven business development
- Spearhead any micro marketing events focussed on NTB acquisition
- Work with the product team, telemarketing to identify initiatives and products that will help acquire new customers for the Bank
- Identifying and pursuing new clients aligned with CITI RETAIL BANK’s value proposition.
- Being future-focused in thinking and planning ahead for ways Citi can differentiate itself from competitors
- Staying connected with influencers, industry associations, thought leaders and senior business contacts to expand industry knowledge and deepen CITI RETAIL BANK’s relationship with these partners
- Assist a Citigold client in meeting any identified investment and insurance financial need by referring him to on Investment Professional
- Keep abreast of current economic environment and capital markets, so as to have meaningful discussions with Citigold NTB prospects and optimise acquisition effectiveness
- Deliver on the score card parameters for improving NTB acquisition, Client Penetration, qualified CM base, profiling etc.
- Joint meetings with the Unit Head to be done regularly with call reporting tracking
- Deliver consistent and best-in-class customer service
- Meet the compliance and controls standards set by the Citigroup
Qualifications:
- Must possess sound judgment and be creative in providing solutions to bank clients
- Foundational knowledge of CITI RETAIL BANK’s structure, strategy, product suite and target market
- Demonstrates basic knowledge of Citi Risk and KYC policies and practices
- Demonstrates basic knowledge of credit skills and Early Warning Detection
- Demonstrates ability to build knowledge of all aspects of commercial banking including basic commercial credit knowledge and an ability to quickly learn new products and services
- Ability to work effectively in team setting
- Communicates views with clarity and confidence
- Maintains contact with key stakeholders to proactively seek input as appropriate
- Demonstrates self-control and maintains composure under pressure
- Detail oriented with demonstrated organizational skills
- Passion for creating new business opportunities with existing clients and able to demonstrate innovative approaches to meeting clients’ needs.
- Ability to embrace new technology and understand the role digital plays in the experience we deliver for our clients
- Demonstrates a natural curiosity about Citi, the economy, local markets and regions without preconceived notions or ideas
- Demonstrates professionalism by being reliable, actively contributing in meetings, asking questions and challenging ideas
Requirements:
Knowledge/Experience:
- 3-5 years experience preferably in Direct Sales within the financial services industry
- Either prior experience of acquiring high-net-worth clients (Priority Banking / SME Banking) or prior experience in investment products, such as, Mutual Funds, Insurance, equity, fixed-income (bonds) will be preferred.
- Other Industry relevant sales experience such as real estate / Assets experience can be considered
Skills:
- Excellent teamwork skills in order to cater to the varied investment understanding and support requirement of customers and prospects
- Basic analytical skills required to comprehend research and performance reports and to interpret them to offer most suitable products for customer profile.
- High sales drive and energy levels. Ability to thrive in a high-pressure environment by demonstrating leadership and selling skills.
- Ability to nurture and build strong relationships with customers.
Qualifications:
Competencies:
- Selling skills
- Team work
- Leadership
- Business awareness
- Initiative and commitment to achieve
- Influence and negotiation
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Job Family Group:
Consumer Sales
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Job Family:
Branch Sales
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Time Type:
Full time
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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