Manager - Buyer Development

The role will lead the identification, segmentation, acquisition, engagement, and activation of buyers across key food channels, including wholesale, food distribution, retail, HORECA/foodservice and other institutional or commercial buyers.

The Manager will develop a structured UAE buyer universe, establish relationships with relevant decision-makers, understand buyer requirements, and demand patterns, and translate these insights into commercial opportunities for ADFH.

A critical responsibility will be to develop and execute tenant–buyer matching and market activation programmes, converting buyer relationships into meetings, sourcing opportunities, enquiries and, ultimately, transactions.

The role will also contribute to the progressive development of ADFH from an initial tenant-focused market activation model into a buyer-oriented trading ecosystem, where buyers increasingly recognize ADFH as a preferred destination for sourcing, supplier discovery, product access, and commercial engagement.

Core Responsibilities:

• Build and manage the UAE buyer universe for ADFH.
• Develop relationships with priority food buyers and decisionmakers.
• Drive buyer acquisition and activation.
• Generate commercial opportunities for ADFH tenants.
• Facilitate tenant–buyer matchmaking.
• Lead buyer-focused market activation initiatives.
• Capture and communicate buyer intelligence.
• Maintain a high-quality buyer pipeline and CRM.
• Support tenant success and retention through market access.
• Ensure buyer development activity is aligned with ADFH's overall commercial strategy.

People Management Responsibilities:

• Lead, coach and develop the Buyer Development team.
• Establish clear objectives, KPIs and accountabilities for team members.
• Build a culture focused on market presence, commercial execution, relationship development and measurable outcomes.
• Review team performance and ensure effective pipeline management.
• Develop capabilities in buyer research, account management, market activation and commercial conversion.
• Coordinate effectively with other ADFH commercial and operational functions.

Strategic Responsibilities: