Product Marketing Manager

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking a Product Marketing Manager to join the CEMEA Product Marketing team, supporting the Visa Consumer App and Benefits portfolios. This role sits at the center of two interlocking growth stories: marketing the benefits that make Visa cards worth holding, and growing Visa’s consumer apps user base from download to daily habit. We're looking for someone who can go deep enough into the product to understand why it matters and where it fits competitively, while translating that understanding into sharp, consumer-facing narratives, issuer-facing toolkits, and campaign strategy that drives measurable growth (downloads, MAU, redemption, etc).

The right candidate is equally comfortable running a two-way working model with Product, feeding market-level consumer insight into benefit prioritization, as they are building a DTC app-acquisition campaign. This role combines product and consumer-app growth instincts with strong storytelling and campaign execution, and requires comfort working across product managers, regional marketing teams, issuers, and creative/media partners in a fast-moving, matrixed environment.

Key Responsibilities:

• Own the marketing plan for Visa’s consumer apps growth, driving app downloads and MAU through DTC and issuer-led (B2B2C) campaigns.

• Prioritize all CEMEA benefits across five pillars (Travel, Dining, Wellness, Entertainment, Sports) and translate sourced benefits into GTM plans that maximize cardholder awareness and redemption.

• Build and maintain the editorial strategy and guidelines for Visa’s consumer apps across CEMEA markets, and support regional and market-specific launch plans for any upcoming app launches