Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Marketing Manager , you’re not just developing marketing strategies to drive revenue growth – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
Here's what you'll do during a typical day:
ESSENTIAL FUNCTIONS
- Ensure all marketing activities comply with Waldorf Astoria and Hilton brand standards.
- Maintain consistency of brand identity, visual standards and tone of voice across all channels.
- Act as brand custodian for the resort, ensuring all communications reflect a luxury positioning.
- Develop and execute comprehensive marketing and communication strategies to achieve organizational goals and objectives.
- Lead the planning, implementation, and evaluation of integrated marketing campaigns across multiple channels.
- Oversee brand management, including positioning, messaging, and visual identity.
- Develop annual and monthly direct digital marketing efforts, including website optimization, social media, email marketing, SEO/SEM, and online advertising.
- Manage content calendars and campaign scheduling
- Coordinate resort photography, videography and drone shoots.
- Manage media relations, including proactive outreach, press releases, and media monitoring.
- Develop internal communication strategies to foster employee engagement and alignment.
- Establish KPIs, track performance metrics, and analyze data to measure the effectiveness of marketing initiatives.
- Develop promotional campaigns for all restaurants, lounges and bars.
- Build and mentor a high-performing marketing and communications team.
- Collaborate with senior leadership and department heads to align marketing strategies with business objectives.
- Manage marketing budgets, allocate resources effectively, and ensure efficient spending for optimal ROI.
- Liaises with the regional marketing team regarding joint marketing or promotional and PR opportunities;
- Serve as a brand ambassador and advocate internally and externally.
What It Takes to Make the Stay
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
- Strong leadership and team management skills.
- Excellent strategic thinking and decision-making abilities.
- Exceptional communication skills, both written and verbal.
- Deep understanding of digital marketing, social media, PR, and brand management.
- Proficiency in marketing automation, CRM, and analytics platforms.
- Strong analytical skills and data-driven mindset.
- Ability to thrive in a collaborative, cross-functional environment.
LICENSES OR CERTIFICATE
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Relevant certifications in marketing or management may be beneficial.
