Assistant Vice President - Loyalty Marketing (UAE Nationals)

Functional Responsibilities

• Develop industry-leading personalized customer journeys to deepen the relationship with Darna members, including customer needs, messaging strategy, offer strategy, and engagement timing.

• Drive, communications and product marketing, and new customer generation.

• Responsible for customer-centric and data-driven strategies, including the planning, execution, and optimization of paid media, digital performance marketing, and owned and earned channels to drive acquisition, engagement, and conversion.

• Lead paid media and digital marketing strategy across performance channels (e.g., search, social, display, programmatic, app marketing), ensuring strong ROI, optimized spend allocation, and continuous performance improvement.

• Drive performance marketing capability including campaign targeting, attribution modelling, media optimization, and budget allocation across digital channels.

• Create improvements for all key customer metrics: cross sell, customer migration, lifetime value.

• Align customer touchpoints with targeted communications tailored to defined segments and campaign objectives.

• Prepare and manage annual budgets, ensuring efficient spend and profitability.

• Ensure all marketing activities comply with legal, regulatory, and data privacy requirements.

• Work closely with operations team to establish controls to ensure program integrity, fraud prevention, and fair usage of rewards.

RELATED YEARS OF EXPERIENCE

Min of 8+ years of relevant experience in loyalty, customer lifecycle, or strategic marketing. A track record in real estate and/or retail industries is highly preferred.

TECHNICAL AND INTERPERSONAL SKILLS

• Strong expertise in paid media, digital performance marketing, and marketing technology platforms (e.g., Google Ads, Meta, programmatic platforms, CRM/CDP environments).

• Proven experience managing digital media budgets and optimizing campaigns using data-driven methodologies.

• Experience with marketing attribution models, audience segmentation, and digital funnel optimization.

• Strong leadership skills with the ability to build relationships cross-functionally and to influence and build consensus among teams.

• Proven experience in defining marketing strategies and leading marketing campaigns which have delivered growth and positive ROI at strategic program level and campaign level.

• Track record of driving results through cross-functional collaboration

• Deep understanding of business objectives, advanced analytics, and the ability to develop and fund actionable plans to drive results.

• Skilled in leveraging data-driven marketing strategies, measuring ROI, and applying complex analytical methods.

QUALIFICATION

Bachelor’s degree in Marketing or Business Administration

• Loyalty Program
• Aldar Corporate

المصدر: صفحة وظائف Aldar