Brand Manager

Etihad Airways

منشورة على صفحة وظائف Etihad Airways

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الراتب غير مذكور في الإعلان

أبوظبي
دوام كامل
Not Applicable
التسويق والاتصال
نُشرت 20 أكتوبر

عن الوظيفة

Company Description

Job Description

The Brand Manager is responsible for executing Etihad’s brand strategy across marketing, sponsorship, and the end-to-end guest experience (on the ground and in the air). The role ensures that all brand expression – across campaigns, content, products, services, and experience touchpoints – is consistent, distinctive, and aligned to Etihad’s brand strategy and guidelines.

Reporting into Brand leadership, the role acts as a brand guardian and strategic partner to the wider business, with a clear objective to strengthen the Etihad brand across awareness, consideration, distinctiveness, and overall brand equity.

Accountabilities

Brand Strategy, Positioning & Governance

Provide strategic brand thinking to position the Etihad brand across a wide range of topics, products, services, and initiatives.

Support brand positioning across marketing, sponsorship, products, and the guest experience.

Act as brand custodian across the group, reviewing and providing clear brand guidance and approvals on all brand-facing assets.

Manage brand protection activities, including trademark governance and usage.

Brand Frameworks, Guidelines & Assets

Develop and evolve brand guidelines and templates where required, ensuring they support marketing, guest experience, and enterprise use cases.

Collaborate with creative teams to enhance brand identity and ensure guidelines are optimised across physical, digital, and service design environments.

Own management of Etihad's livery, including any special liveries developed.

Campaigns, Content & Creative Delivery

Support end-to-end brand campaign development, from customer insight and agency briefing through creative development, production, and post-campaign evaluation.

Ensure a coherent, high-quality suite of evergreen brand assets across the full product and service portfolio, including photography, video, and copy.

Lead evergreen content production, including briefing, shoot planning, permits, on-set guidance, post-production quality control, and asset delivery, in collaboration with creative and production teams.

Support brand performance tracking and reporting, working with brand insights partners as required and following up on agreed actions.

Act as a brand ambassador internally, educating teams on Etihad's brand, product, and guest experience, and deputise for brand leadership as required.

Comfortable working across a wide range of creative disciplines, from physical environments and livery to digital, content, and service design.

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

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Brand Manager

عن الوظيفة