RC RAK, Multi-Property Senior Marketing Manager

JOB SUMMARY

Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.

CANDIDATE PROFILE

Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

Conducting Marketing Activities to Achieve Departmental Goals

• Implements regular tracking of initiatives to determine results.

• Updates hotel web page content as needed to insure up-to-date accuracy.

• Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).

Developing and Implementing Marketing Strategies

• Liaises with key operators of each department to determine goals and marketing needs.